Over the last couple of years I have learned a lot about web design and the inner workings of how it’s done. A few of the things that stood out to me were how many “rules” there were. Although, if there were any things that I would want someone to take away from this degree, I would recommend knowing some of these few tips and tricks that I have learned:
5 Second Rule:
First impressions for a website are critical. The back button is the most widely used command used on the web. You need to ensure that your reader is getting a valuable read on your site within the first 5 seconds.
The most valuable thing you can do is get your point across in as few words as possible. Long paragraphs on a homepage will detract from your point. Short messaging is the way to go!
Many successful sites use “call to action” as a way to draw in readers. It helps to define what you are offering them and get them to continue their connection with your site.
You want to build credibility with your site and your product. Providing a substandard product is obviously not going to help sales but creating a site that promotes your brand loyalty with testimonials or reviews will help to boost you as a company.
Creating credibility among the internet is important as well. Link backs to other well known and supported websites will help with your SEO goals and make your site credible in return when other site starts to link back to you.
Freshen your Content-
You don’t want users to come back to your site and see the same content over and over again. Then they will be less likely to come back. Make things like new. Engage your users with fresh and new content on a regular basis.
Incorporating Social Media:
I think this one speaks for itself but if it’s not clear enough, establish yourself across all networks. Create continuity across all of social media and brand your company with one clear message. This can attract new customers from all backgrounds.
User Experience Should be Simple:
Your users shouldn’t have to think about where things are. Their movements should be intuitive. If they start getting frustrated, they will leave…
SEO Makes a Difference:
Keep SEO in mind as you create the site. Putting in tags that make sense and build your ranks as your site grows. If you have to go back and change everything….let’s just says it’s difficult.
Don’t be too zealous with your fonts and don’t go too small or too big. You have to “read the room” on this subject. If your users cannot read the content then what is the point in them being there. Crazy fonts can be hard to read or sometimes just distracting from the point you are trying to make.
Clear Audience Goals:
Creating a mock profile for your target audience can really help you narrow down the type of people you want to gain as users. When you narrow your audience your content will be much more clear and concise.
Overall, I believe the most important things I have learned are web design common sense but it’s always good to be reminded when you get off your path. Good luck with your web sites!!